The funny thing about understanding all this, and acting on it, means that you’re forced to confront your limitations. Instead of working like a maniac, I’ve had to make decisions about how to truly work smarter, not harder. For me, that meant hiring a copywriter/digital marketing guy because I’ve been telling myself I’ll blog eventually, and start putting out awesome, consistent email newsletters. I haven’t, and I won’t.
I’ve started using freelance designers. It’s more complex, it still requires a lot of work on my part, but for the first time I’m intentionally in growth mode, and I’m excited about putting together more options for my clients and the ability to serve them even better than before. My clients actually benefit from my “selfish” personal projects (the cultural implications for why it feels that way should become yet another post).
Sometimes you have to hit the wall to learn the lesson. For me, that wall was trying to balance a marriage, a kid and a business, by myself, while ignoring myself. Nothing I’ve written hasn’t already been said elsewhere, probably better. But if you can relate to any of this, please take this as permission to go do that thing.
“If you don’t prioritize your life, someone else will.” — Greg McKeown
I’ve finally started to prioritize my life instead of letting my work do it for me. As a perfectionist, I’m learning to let go a little bit. It’s all a work in progress, but just beginning is enough to give me hope I can do better.
This post originally appeared on Medium.